In recent years, Chinese population is tilted towards older people, and it is\nvery limited for the state to invest in the elderly care facilities. Encouraged by\nthe national policy, many insurance companies have embarked on constructing\nand operating the retirement community. However, the profit model of\nthese insurance companies is not clear yet, and the return on investment is\nlow, in which China Life is quite typical. Therefore, taking China Life as the\nresearch object and Osterwalderâ??s nine-element theory as a tool, the paper\nanalyzes the existing business model of China Life developing the old-age\ncare communities, and uses the business model canvas to reconstruct a new\nbusiness model. Finally, the paper presents three management suggestionsâ??\nthat isâ??joint ventures with professional management institutions,\ninnovative insurance products linked to pension communities, and the securitization\nof old-age assets. That will provide references for other insurance\ncompanies developing old-age care communities.
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